Search engine optimization (SEO) improves the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is a component of inbound marketing, which seeks to attract visitors to a website through various means, including organic search.
The goal of SEO is to improve the visibility of a website or web page in search engine results pages (SERPs). A successful SEO campaign can result in increased traffic to a site, as well as higher conversion rates and higher brand awareness.
Several techniques can be used to improve the visibility of a website or web page in SERPs. These include optimizing the website content, structure, and code, as well as developing off-page SEO activities such as link building and social media engagement.
SEO is a long-term, ongoing process. It is important to note that there is no magic bullet when it comes to SEO and that success depends on several factors, including the quality of the website or web page, the competitiveness of the keywords being targeted, and the overall strength of the inbound marketing campaign.