Mastering Pinterest keyword research is essential if you want to take advantage of Pinterest’s millions of active users. Pinterest is a visual search engine, which means that using the right keywords is key to getting your content discovered by the right people. In this guide, we’ll be covering the basics of how to understand and master Pinterest keyword research.
Understanding Pinterest Keyword Research
Pinterest keyword research is essentially the process of finding and using the right keywords to help your content get discovered by the right people. This means using keywords that are relevant to your content and that people are actually searching for on Pinterest. It’s important to note that Pinterest is a visual search engine, so using visually appealing images and videos alongside your optimized keywords is key.
One of the best ways to start understanding Pinterest keyword research is by using the Pinterest search bar. Start typing in a keyword related to your content and you’ll see a dropdown of related keywords that people are searching for on Pinterest. This is a great way to get ideas for keywords to use in your content.
Steps to Master Pinterest Keyword Research
- Start by brainstorming relevant keywords related to your content. Think about what your ideal audience might be searching for on Pinterest.
- Use the Pinterest search bar to find related keywords that people are searching for on Pinterest. Use these to expand your list of potential keywords.
- Use a Pinterest keyword research tool like Pinterest Trends or Google Keyword Planner to refine your list of keywords. Look for keywords with a high search volume and low competition.
- Use your selected keywords in your content, including in your pin descriptions, board titles, and board descriptions. Remember to use visually appealing images and videos alongside your optimized keywords.
By following these steps, you can start mastering Pinterest keyword research and increasing the visibility of your content on the platform. Remember to regularly review and update your keyword strategy to stay on top of changes in search behavior on Pinterest.
By understanding and mastering Pinterest keyword research, you can increase the visibility of your content and drive more traffic to your website or blog. Using the right keywords is key to getting your content discovered by the right people, so start brainstorming and optimizing your content today!