Boost Site Performance with Core Web Vitals Audit
As more businesses shift to an online presence, website performance has become an important factor in improving user experience and search engine optimization (SEO). Google has introduced Core Web Vitals as a set of metrics that determine the quality of user experience on a website. By auditing and improving these metrics, businesses can boost their site performance.
What are Core Web Vitals?
Core Web Vitals are a set of metrics that measure user experience on a website. There are three essential metrics that Google considers when determining Core Web Vitals:
Largest Contentful Paint (LCP)
It measures the time it takes for the website’s largest content element to load. This metric should be less than 2.5 seconds.
First Input Delay (FID)
It measures the time it takes for the website to respond to user interactions like clicking or scrolling. This metric should be less than 100 milliseconds.
Cumulative Layout Shift (CLS)
It measures the visual stability of the website while loading. This metric should be less than 0.1.
How to Audit and Improve Site Performance?
Businesses can audit their website performance by using various online tools like Google PageSpeed Insights, GTmetrix, or WebPageTest. These tools analyze the website and provide a detailed report on the Core Web Vitals metrics, load speed, and other essential metrics.
After the audit, businesses can improve their site performance by optimizing images, minifying CSS and JavaScript files, reducing server response time, and implementing lazy loading. Lazy loading ensures that images and videos are loaded only when a user scrolls down to that section of the website, reducing the load time for the initial page load.
By improving Core Web Vitals metrics, businesses can improve their website’s user experience and search engine ranking, leading to increased traffic and conversion rates.
Improving website performance is crucial in providing an excellent user experience, which ultimately leads to increased engagement and conversions. By auditing and improving Core Web Vitals metrics, businesses can ensure that their website is optimized for better user experience and search engine ranking.
